We're good eggs.
What started as a side-hustle in summer 2015 is now an established team of five designers and engineers, focused solely on creating software that benefits not only the organisations we work with, but their users too.
Where are you based?
We’re a remote company, and have shunned the traditional office in favour of the many collective benefits brought about by distributed working:
- More time for loved ones.
- No daily commute.
- Access to the best talent.
- Freedom to live anywhere.
- Increased productivety.
- Less distractions.
- Reduced overheads.
- Lower carbon footprint.
What makes you different?
We look after our team so that they can better look after you. We strive to work smarter, not harder, and believe a good work/life balance and a calm working environment are key to producing happier, more effective teams. An engaged and highly-skilled individual is infinitely better prepared to do great work than someone working all hours to meet an unrealistic deadline.
Did you know
We have an entirely remote workforce. Rather than working from a physical office, our team are based in various parts of England, with ambitions to spread globally.
Chris, Mike, and OJ
What is important to you?
Things we do
- Clear and measurable KPIs.
- Iterative improvements.
- Long-term relationships.
- Talk often and honestly.
- Design inclusively.
- Think deeply and ponder.
- Prioritise effectiveness.
Things we don't do
- Big reveals.
- Work to unrealistic deadlines.
- Pull all nighters.
- Work 40+ hour weeks.
- Hold unnecessary meetings.
- Knee-jerk reactions.
Who have you worked for?
We've delivered various projects for the likes of RIFT and Holiday Extras, and have long-term relationships with well established digital companies like Laced and Isode. Along the way, we've worked with a variety of clients on smaller projects, such as Majestic Casual, Snowplow, and Zendesk.
What sectors do you specialise in?
There’s no single sector we consider ourselves experts in, although previous work on various booking flows, online applications, and tax claims have given us considerable experience in the financial, insurance, and travel industries. We do, however, consider ourselves experts in gathering high-quality information from your customers, whatever sector you’re in.
How long have you been around?
We started Leaf in June 2015, initially as a part-time venture, and it has been our full-time focus since December 2016.
Did you know
Apple Music launched in the UK on the same day we registered Leaf Software Ltd, with both announcements attracting similar levels of fanfare.
Why should I choose you?
Capturing data from your customers is difficult, and we've built our entire company around specialising in just that. Most agencies offer a range of services, some of which they are better at than others. For us, every ounce of energy goes into making sure we're the best at just one thing.
Meet the team
The first team
We’ve assembled a small and reliable team who have repeatedly shown that you don’t need huge numbers or even an office to add genuine value. These are the names and faces you’ll get to know throughout your project.
Oliver Standeven (OJ)
Project Delivery Manager
When needed, we have a trusted group of talented, external designers and developers we can call upon.
The Leaf timeline
A chance meeting
Mike and Chris met when the former joined local start-up Virally as a Software Engineer. Chris was already at the company, having joined himself a few months prior on a secondment from Fruitbowl Media.
When Virally closed its doors, Chris joined Red Bullet via Etch, later becoming their Lead Designer, and Mike left for travel specialists Holiday Extras, helping lead a team of more than 100 engineers.
A side project
After flirting with the idea of starting their own studio for well over a year, they decided to trial working together in their evenings and weekends. Leaf Software Ltd was registered shortly after.
A first client
Our very first client was Conference In A Box (later BoxedUp), where we redesigned their existing lead generation tool, managing the delivery of brand swag for organisations running online events.
A full time gig
With project enquiries picking up, and the company winning a steady stream of work, Mike was the first founding member to take the plunge, leaving Holiday Extras to make Leaf his full-time focus.
All hands on deck
Chris soon followed Mike’s lead, leaving Red Bullet to become the second full-time Leafer. What had started as a 'side project' was now starting to feel like a real company all of a sudden.
Our first mobile app
Having worked with Mike previously, Holiday Extras approached us about helping with a new trip-planning platform HEHA!, which became the first iOS and Android applications we worked on at Leaf.
Our first hire
Two years after landing our first client project, we made our first hire, bringing Oliver in to help share some of the engineering workload with Mike. That was probably the last time we called OJ ‘Oliver’ too.
Our biggest client yet
Following the success of the HEHA! project, Holiday Extras asked us to help simplify their mobile booking flow. They were our most established client to date, and the first of many collaborations since.
Another big client
In what was a pivotal 4-week period for Leaf, we secured our second established client by landing a project with tax specialists RIFT. The project was a success, and we're still working closely with RIFT today.
What happens in Canterbury
With OJ onboard, we decided to throw our first ever Leaf Christmas party. Our new developer stole the show, showing the full range of his abilities by excelling in an impromptu mince pie eating contest.
Another set of hands
Various long-term projects meant we needed another developer, and in Tina we hired our most senior engineer yet. Her experience in leading and managing key projects have proved invaluable.
Working with the cool kids
Laced were in their infancy when we were introduced, and they wanted our help putting sneaker enthusiasts in touch with sneaker traders. Two years on, we're still working with Laced today.
Four became five when Curt joined the company, adding extra firepower to our design team. His enthusiasm and lust for knowledge have made him a wonderful addition to the team.
The new normal
We stayed strong during the 2020 pandemic, taking on major projects for our clients while working from the safety of our homes. Not quite as big an adjustment for a remote company!
A new adventure
With Tina settling into her new life in the Netherlands, she decided it was time for a change. With that, she landed herself a Senior Engineer role at Clever Franke.